Articles on: DNNR: Launch your own branded dinner club

How to launch your dinner club

Your audience wants to meet.
Send them to dinner and earn meaningfully.

Most successful launches look like this:

Post one short video announcing your dinner club and/or newsletter post.
Share your booking link
Post a few reminder stories before the dinner

Announcement Examples

👉 For more inspiration, see how other communities have announced and use this Instagram post template to announce your dinner.

Video works best

Use this video template to announce your dinner club

Short, casual videos consistently outperform graphics and long captions.

They:

Build trust quickly
Explain the concept naturally
Feel personal

What works well

Talking to camera (your phone is perfect)
20–45 seconds
Filmed walking, outside, or at a café/bar
Minimal editing

If it feels like you’re telling a friend about it, you’re doing it right.

B-roll footage for your announcement

Sample Announcement Script

You can use this as a reel, story, caption, or newsletter blurb.

[Your Brand] is more than content — it’s community.

_So we’re launching the [Your Brand] Dinner Club with @dnnr.io.

You take a quick quiz, get matched with 5 like-minded people, and meet for dinner at a local restaurant.

First dinner: [date], 7pm in [city].

We’ll handle the logistics — you just show up.

Take the quiz and book your seat at [link] 🍽️_

Launch Timeline

We suggest announcing 7-14 days before your dinner.

10–14 days before

Post your main announcement
Share it to stories

5 days before

Story: “Almost full” or “Last chance”

3 days before — final push

Story: “Registrations close tomorrow”

Dinner day

Morning: “Tonight’s the night”
Evening: casual photos or videos

1-3 days after

One recap post or story

Please note:

Cancellation with full refund ends 72 hours before dinner
Booking window closes 48 hours before dinner

See an example of a full sample launch timeline[

](https://help.dnnr.io/en/article/full-sample-launch-timeline-1i6emfw/)

Subject: Something new we’re bringing to the table 🍽️ [Community Name] Dinner Club

Hey there,

We’re launching something new in [Community Name]**: the [Community Name] Dinner Club*.*

Six people. One table. A great meal and meaningful conversation.

How it works

Take a short personality quiz
Get matched with 5 compatible guests
We choose the restaurant and handle logistics
You just show up

📍 [City / Neighborhood]

🗓️ [Day, Date] at 7:00 PM

🍽️ [Book your seat]

Can’t make this one? Sign up to get updates on future dinners.

Here’s to breaking bread and building something real,

[Community Name]

See what a recap post looks like

Recap posts help build momentum for future dinners.

Want a little extra lift on launch day?

Tag @dnnr.io when you post your announcement.

We celebrate launches, reshare when we can, and help bring more great humans to your table

NEED HELP? We’re with you every step of the way!

Become an affiliate: Know a creator who should run a branded dinner club?

Refer them and collect 5% of their dinner revenue for a year.

See our launch help deck here.

Updated on: 21/10/2026

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